Online reputation management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media. It is also sometimes referred to as online reputation monitoring.

Li Evans of SearchMaketingGuru in her video stated three important points on ‘Online Reputation Management’ . You may not be knowing, someone, somewhere in social sites, forums or blogs is discussing something important to you, your blog, your business; your brands, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?

1. Monitor

Why it is important? A person such as a blogger upset with your company, your products or anything related to you can destroy your reputation and products in hours .You have to see and know what’s going on, and monitor your reputation online. There are various online reputation monitoring tools available on the net. You can find some of the tools below. One best and easy tool is ‘Google Alerts’. You can subscribe with your Google reader based on keywords- that can be your name, blog name, brands, company or anything that you think you should know about and monitor it. See related video…

2. Build Relationship

Friends, this is very very important. You got to build your relationship online with peoples on the internet. You cannot manage or monitor everything on the internet. You can build relationship in community forums and social sites with group leaders, members or bloggers that will help you in crises situation. If you have good relationship on the internet, a lot of time peoples such as bloggers and community members will come to your defends when something bad is happening. This is a great way to help you build and monitor your Online Reputation. I like to say that-”This is a must”.

3. Don’t Try To Control

You cannot really stop or control what people are saying about you on the internet. People will say what they like to say and how they want to say or do something that you might have never thought of. Don’t try to control the situation. People may take your logo, your icon and your brands . I think this is simply great! This is showing customer evangelist. They just love what you are doing. Always be ready to be cool when they say bad things about you or embrace it if they are saying good things or doing things which you never thought of. So don’t try and control the situation. This really helps with reputation management because, again it helps in establishing relationships.

Online Reputation Management Resources

Manage Your Identity

claimID.com – Works along with openID to verify your identity on multiple websites.

FindMeOn.com – Link all of your networks together and verify your identity so people know it’s your profile.

FreeYourID.com – Uses .name address to sign you up for sites.

Garlik.com – Searches the web looking for mentions of you that might involve identity theft.

MyOpenID.com – Use one username to verify your log in on sites that use OpenID – great for sites where you might otherwise have multiple log ins.

Spyshakers.com – Identity Management System that allows users to access their websites and passwords remotley.

TypeKey.com – Another provider of the OpenID standard.

WordPress.com – Sign up for a free account and use as OpenID

Manage Your Reputation

Naymz.com – Sign-up and invite your invite people to write reviews about you and your work.

Rapleaf.com – Look up your reputation, rate others, and they will be invited to rate you in return.

RepVine – Reference and reputation management combined.

ReputationDefender.com – A service that attempts to help you get things being said online about you removed

TrustPl.us – An online reputation service that ranks based on trust scores.

List of message board tracking services: BoardReader.com, ForumFind.com, Big-Boards.com, BoardTracker.com, iVillage, Yahoo Message Boards, MSN Money

Places to find groups to track: Yahoo Groups, AOL Groups, MSN Groups, Google Groups.

Monitor This allows you to monitor and track keywords over multiple search engines.

Keotag.com A service that allow you to search for tagged blog posts across multiple blog search engines.

Manage Your Online Profiles

Comwat.com – Put your online identities in one place to make it easier to show and find profiles

onXiam.com – This site lets you link all your online identities into one account making it easier for people to find you across the Internet.

OtherEgo.com – Another way to display you online profiles.

ProfileBuilder.com – Very function heavy profile builder that shows off the parts of your profiles you select.

ProfileMat.com – Pull all you profiles together and allow commenting on your profile mat page.

SimplifID.com – One ID for all your online profiles

SocialURL.com – Simple URL to show all your profiles

Venyo.org – Lets you add all of your online activities, including blogs and comments to one page.

Zoolit.com – A landing page to show all your social networks

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